Asurion, LLC is a privately held company based in Nashville, Tennessee that provides insurance for smartphones, tablets, consumer electronics, appliances, satellite receivers and jewelry. In 2014, the company operated in 14 countries and had 49 offices with 17,000 employees serving 280 million consumers.
History
In 1995, Stanford graduates Kevin Taweel and Jim Ellis used a search fund to acquire the Houston-based roadside assistance company, Road Rescue. The roadside assistance service was sold through local wireless carriers. Four years later, they purchased Nashville-based Merrimac Group, which was offering specialty insurance to cover cellphones. The company began expanding its operations globally in 2003, with an expansion into Asia followed by expansions into Europe (2008) and Australia (2013). The company expanded into Latin America in 2014 with a partnership with America Movil.
In 2006, Asurion became the first company to offer a full 50-state compliant Accidental Damage from Handling (ADH) product to retailers. The company’s products, services, and clients have expanded since founding, due in part to acquisitions. With the acquisition of Lumitrend and Soluto, the company expanded its product portfolio to support the connected home and a consumers connected life.
Services
The company received a CES Innovation Award in 2015 for its support and protection apps that combine live support and instant notifications.
Mergers and acquisitions
- 1995 â€" Road Rescue
- 1999 â€" The Merrimac Group
- 2006 â€" Lock\line
- 2006 â€" Lumitrend
- 2006 â€" Warranty Corporation of America (WaCA)
- 2008 â€" National Electronics Warranty (NEW Customer Service Company)
- 2013 â€" Soluto
- 2017 â€" Sprint Service and Repair
References
External links
- Official website
